March | April 2025 Issue

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Features

Full Circle

Christina Ignatius -
After joining AIFD 38 years ago, Brent Leech now holds the title of vice president of the organization. As the former senior education coordinator...
00:07:19
Digital Marketing

Boosting Flower Sales With Instagram

Alexander Campbell -
If you’re in the floristry business, you already know that certain holidays and events bring in big sales opportunities. But are you making the...
00:05:58
Trendspotting

An Earthy Element

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
It’s official—Pantone has crowned Mocha Mousse as the 2025 Color of the Year. This sophisticated shade is a versatile and grounding neutral, effortlessly bridging the gap...
Learn

Spreading Joy Through Flowers

Christina Ignatius -
As Valentine’s Day approaches and the craziness sets in, it can be anything but peaceful for florists, wholesalers, growers, and even consumers. But aside...
Video Playlist
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Digital Marketing - March/April 2025
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Pantone Color of the Year - Mocha Mousse
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On The Edge with Angelyn
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Learn with Alexander Campbell - November/December Floriology 2024
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Share with Sharon - November/December 2024
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Community - November/December 2024
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Introducing Alejandro - November/December 2024
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Industry Info - November/December 2024
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Learn-SepOct24
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Share May/June 2024
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Color of the Year - November/December 2023
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Out & About - November/December 2023
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Winter Inspiration - November/December 2023
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Share - November/December 2023
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Teach - November/December 2023
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Student Spotlight - Sep/Oct 2023
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Learn - Sep/Oct 2023
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Teach - November/December 2023
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2023 Grow Live with Jackie and Renato
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Education - MayJune23
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OutAndAbout- MarApr23
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Teach - March/April 2023
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Digital Marketing - March/April 2023
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Education - March/April 2023
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Teach - Jan/Feb 2023
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