Sustainability is no longer just a buzzword; it has evolved into a lifestyle that shapes consumer behavior. With growing awareness about environmental issues, consumers...
The American Institute of Floral Designers (AIFD) held its annual Symposium in Orlando, Florida, during the July 4th holiday week. Themed “Emerge,” it was a...
In recent years, the floral industry has seen a significant shift toward sustainability and personalized choices when it comes to wedding flower arrangements. As...
A fascinating new study dives into the perceptions and practices surrounding environmental sustainability within the floral industry. This research, generously facilitated and funded by...
In a global economy driven by mass consumption, it’s no surprise that trend-savvy consumers are abandoning minimalism to embrace maximalism.
Trend-seeking consumers love change. They...