January | February 2025 Issue

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Learn

Spreading Joy Through Flowers

Christina Ignatius -
As Valentine’s Day approaches and the craziness sets in, it can be anything but peaceful for florists, wholesalers, growers, and even consumers. But aside...
Trendspotting

Crafting Floral Elegance

Alejandro Figueira Fernandes AIFD, CFD, PFCI -
Corporate holiday events are a cherished tradition for businesses seeking to celebrate achievements, build connections, and express gratitude. As florists, we know these events...
Features

Unwrapping Success

Christina Ignatius -
I recently spent some time with Derek Woodruff AAF, AIFD, CFD, CF, PFCI and we chatted about holiday trends for 2024 and 2025. Derek...
Promote

Festive Accents

Robin McLaughlin -
As the holiday season approaches, florists have an opportunity to bring the festivities into homes, events, and storefronts through unique floral arrangements and décor. From rustic, nature-inspired themes...
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