Prom season is quickly approaching. Reflecting on past prom seasons can help floral designers learn from any previous mistakes to prepare to engage students following the myriad of changes brought on by the COVID-19 pandemic.
When my mother and I had a floral shop, one of the dress shops in our area took note of the school each girl attended and would not sell the same dress to a girl going to the same prom. My mother and I took a page from their book and had a rule to never sell two wrist corsages that . . .
This content is for subscribers only. SIGN UP for access today. Click SUBSCRIBER SIGN IN at the top left corner to log in.
