Social media is a great way to reach current and future clients. After photography, video is a natural step to sharing tips, designs, and creativity. Filming videos can be intimidating for many reasons, but floral designers shouldn’t worry about expenses. The safest way to spend money is to use what’s readily available—a smartphone, basic tripod, and natural light—to film videos. New equipment isn’t necessary for beginner videographers; try the experience of making videos to see if it’s enjoyable. Reach out to friends to borrow equipment to find what works for your . . .
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