When a florist sells wedding flowers, the most important step is gaining the client’s confidence. During the first consultation, florists should focus on selling their ability to deliver the services the client needs.
Professionally selling services requires listening with genuine interest and paying attention to detail. Once the florist and the wedding couple are in sync, the flower plans can easily fall into place. Assuring the client that the designer can craft a customized event in the couple’s personal style and budget sets the tone for a good working relationship.
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