Podcasting With a Purpose

How to start and host a successful podcast

A purpose-driven podcast can positively impact a business. Podcasts build a community of peers by entertaining and informing an audience that shares a passion. Interviewing guests who have unique expertise and experience encourages both business and personal growth for listeners.

Podcasts have been around for years—the word “podcast” became a buzzword for online trendsetting talks when iPods became popular around 2004. Years later, through the COVID-19 pandemic and the cancellation of all in-person events, the entire floral industry was changed in a flash, and podcasts were embraced by listeners isolated in lockdown as . . .

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