Mentoring and coaching have become buzzwords of change within the floral industry. In decades past, many floral designers acquired their skills by working in local flower shops as apprentices or interns, often receiving little or no pay during their training period. Today, most people enter the industry through paying jobs. Working for pay is more satisfactory for a new hire, but it doesn’t diminish the novice’s need for guidance from someone more experienced.
Mentoring and coaching are similar methods of training that deliver different results. Mentoring is a development-driven approach while coaching is a . . .
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