Not advertising online using Google Ads? After reading this article, you may have a change of heart.
Open a new Incognito window in your Google Chrome browser and type in “florist or flower delivery, [your] city, state.” Even if you’re in a small to mid-sized city, you’ll probably see ads from familiar national advertisers, or referred to among retail florists as “order gatherers.” In this search result, you’re already losing 6-8 percent of customer clicks to these ads. The other over 90 percent of clicks are on links in the organic listing . . .
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