There’s no denying we’ve all gone through many hardships since the beginning of the COVID-19 pandemic. As floral designers prepare for the upcoming holiday season, it’s time to persevere and use well-earned resilience, setting an example for the industry and encouraging the success of florists across the globe.
Collective support and community are of the utmost importance moving forward. BloomNet values participation in the floral community and is delighted to have served as a primary sponsor for the 2022 Society of American Florists (SAF) Convention held in September in Orlando, FL. BloomNet sponsored both the opening Present’s Welcome reception as well as two educational programs. In addition, BloomNet was a sponsor for the Gateway to the Americas Cup at the 2022 Florida State Floral Association convention.
BloomNet is committed to supporting industry research, like partnering with floral supplier Syndicate Sales to fund and promote research on consumer perceptions of sustainability and the floral industry, which will occur in the coming next year. This is part of our ongoing collaboration with the American Floral Endowment (AFE) and research funded by the Floral Marketing Fund.
We are committed to education at conventions through sponsoring our design team for presentations when possible. Our seasoned and well-respected team is dedicated to the industry as evidenced by the awards and honors they continue to receive. I am proud of our team’s achievements, as they showcase the breadth of talent we cultivate and the industry knowledge they love to share with those in our network. Our Industry Info section goes into further detail about our team’s latest accolades.
BloomNet is also dedicated to finding more solutions for our network and all florists through Farm2Florist, which was launched last year. Farm2Florist is a direct effort to support floral designers during challenging supply times. The service gives real-time updates on current supplies with flower farm partners. This issue’s On the Edge section gives more information about the platform, which has seen some great success since its inception.
As the holiday season filled with festive events quickly approaches, thank you for your continued support of floriology. We strive to serve as a valuable resource for innovation and inspiration for our global network of florists.
DINESH POPAT
President
