You may agree: Customers who are attending prom or getting married are a very different breed of flower buyer. These are potentially one-time transactions and require a unique marketing strategy versus selling holiday or everyday flowers. In this issue, we provide an overview of the best digital marketing practices to build this business.
Gauge the Local Market
Our first task is to identify the target audience. Although the audience may be obvious, let’s clearly define it: 15-to-19-year-olds for proms and 20-to-35-year-olds for weddings. Our next question is . . .
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