Dinesh Popat
What was a steady winter season is flourishing into a bright and busy spring. As the months get warmer, floral designers move into the throws of wedding season and prep for proms across the country. Spring also brings Mother’s Day—the most eventful holiday for floral designers. It’s important to embrace best practices to have a successful workflow and leverage the hard work of shop employees to meet orders and share arrangements for sale. As always, implement digital and web strategies to ensure store promotions and messaging are reaching your consumers.
Mother’s . . .
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