Learning from Others

Favorite design from the 2023 Interflora World Cup

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The 2023 Interflora World Cup, held in Manchester, England, offered a captivating insight into international floral techniques. I was delighted to be able to attend and watch as designers crafted masterpieces of floral artistry. While there, I learned many lessons I can incorporate into my own skill repertoire.

At the competition, I observed the concept of incorporating natural elements to create a harmonious blend of organic textures, elegant forms, colors, and integrated lines, which included transparency and intricately layered materials to create a botanical structure. Different from U.S. design, which . . .

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