Prior to the New Year, the Floriology team reflects upon the past year (even two) within this issue and examines trends impacting florists, sourcing information from Sundale Research’s 2022 Florist Industry Report. Our goal is to present the trends and provide our take on their impact, which would then allow for recommendations you can adapt to perhaps leverage and grow your business. Ready?
The Pandemic's Impact and the Floral Rebound
As we all lived through it, 2020 saw U.S. florists grapple with unprecedented challenges as the COVID-19 pandemic . . .
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