Social media and paid advertising—print and electronic—are reliable channels to introduce your business to the community and build brand. We recommend you consider another highly effective communications strategy to complement these two: public relations, commonly called PR. Weaving the narrative of your business into the fabric of the local community can significantly boost your visibility and reputation.
Effective public relations are about more than just occasional press releases. It's a year-round engagement with the local community primarily through local media with peaks during high seasons like Valentine's Day and Mother's . . .
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