As we head into the bustling season of spring, let’s emphasize the importance of strategic preparation, especially with Mother’s Day just around the corner.
Prep for Mother’s Day is critical. The holiday presents a significant opportunity for you to showcase your products and services as a go-to source for heartfelt gifts. Strongly consider diversifying your product mix to include not only the beautiful flower gifts you’re known for but also plants and greeting cards. I recommend expanding your plant offerings through our BloomNet Wholesale Plants Program and our Card Isle business to offer customers thousands of greeting cards. The strategy behind expanding offerings is to position yourself as a comprehensive gift destination, catering to a wide range of preferences and needs.
Spring also marks the beginning of the busy wedding season, and engaging customers during this time is paramount. In this issue, you’ll find a wealth of strategies tailored specifically for weddings, a cornerstone of the floral industry. All this content is delivered by members of the Floriology team who specialize in the wedding events business, including Alejandro Figueira, AIFD, and new instructor Michael Gaddie, AIFD, both renown designers in our industry.
Additionally, the Floriology Institute is retooling its focus to provide even more comprehensive training within its curriculums for weddings and events education. It’s important that you’re equipped with the knowledge and skills needed to excel in these areas. BloomNet remains committed to supporting your professional development every step of the way.
As always, thank you for your continued readership and dedication to Floriology. Let’s embrace the opportunities that lie ahead and continue to thrive in our vibrant industry.
