Since starting my journey with Floriology, I have written multiple articles about consumer preferences in the floral industry, serving as both an editor of this publication and your target audience. This December, I’m getting married, and I recently spent months pouring over wedding florals and discovering what the best aesthetic is for my event. I’m excited to share what a 2024 bride is looking for in wedding florals, and how those trends are going to stick for the next few years so you can best prepare how to stand out to your future brides.
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Consumer perspective on what brides are looking for in their wedding flowers
