Florists looking to craft Instagram-worthy designs, prepare for an expected downturn in the economy, and/or increase the search ranking of their website got all that and more at the recent SAF 1-Day Profit Blast in Cleveland held on June 11. Floral Designer Donald Yim AIFD, PFCI, kicked off the afternoon session by sharing several types of designs he recommends for posting on Instagram, including hand-tied bouquets, centerpieces, and larger event pieces. Derek Myers CPA, PFCI of Crockett Myers & Associates, shared his forecast on the economy and recommended florists prepare for an expected downturn, including . . .
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