Summer is the perfect season to reflect on existing marketing and social strategies and implement new initiatives to increase your success. Familiarity with technological advancements is crucial in the floral industry because every bit of knowledge can be leveraged to make informed business decisions.
One of the most transformative technologies making waves today is artificial intelligence (AI). AI isn’t just a buzzword; it’s a powerful tool that’s reshaping the way businesses operate and how consumers shop. From personalized marketing to inventory management, AI offers numerous applications that can enhance efficiency and drive sales. Embracing AI can provide insights and capabilities that help you better understand and serve your customers.
BloomNet is taking proactive steps to stay on top of tech advancements. We’re organizing classes focused on AI that are designed to equip you with the knowledge and skills needed to integrate the technology into your business. Also, check out the information shared by Renato about SAF’s Profit Blast to boost your sales strategies in this issue’s Industry Info section.
During the summer months, the pace is typically slower for floral work, providing a perfect window to make improvements without the pressure of peak season demands. Consider investing in a new point-of-sales system, revamping your social media presence, and enhancing your digital advertising and marketing strategies. Use this time wisely. These upgrades can open more opportunities to attract and retain customers, setting you up for success in the busier months ahead.
Thank you for your continued readership. This summer, we look forward to providing you with engaging information that you can implement in your everyday floristry.
