A fascinating new study dives into the perceptions and practices surrounding environmental sustainability within the floral industry. This research, generously facilitated and funded by the Floral Marketing Fund (FMF) in collaboration with the American Floral Endowment (AFE), and co-sponsored by BloomNet® and Syndicate Sales, offers a comprehensive look at the industry's move toward greener practices.
Who responded?
A total of 453 floriculture professionals participated in the study. These respondents were identified through an email list compiled from the membership directories of two key industry organizations: the . . .
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