What’s the most effective way to promote your flower shop’s sustainability practices? Start with a solid content plan. It’s no use adopting eco-friendly practices if your customers don’t know about them. But when you make sustainability a core part of your messaging, you’re not only helping the environment—you’re positioning your shop as the go-to choice for customers who care about the planet.
Let’s face it: The floral industry is competitive, especially on the local level. By emphasizing your sustainability efforts, you can set yourself apart from competitors . . .
This content is for subscribers only. SIGN UP for access today. Click SUBSCRIBER SIGN IN at the top left corner to log in.
