As environmental awareness grows among consumers, florists face increasing pressure to adopt sustainable practices that not only reduce their environmental impact but also resonate with eco-conscious buyers. This is the reason BloomNet, along with Syndicate Sales, a leading industry supplier, co-sponsored brand new research, “​​Perceptions of Environmentalism and the Use of Sustainable Floral Design Practices Within the Floral Industry.” The study was facilitated by the Floral Marketing Fund (FMF) in partnership with researchers at Mississippi State University (MSU . . .
This content is for subscribers only. SIGN UP for access today. Click SUBSCRIBER SIGN IN at the top left corner to log in.
