I recently spent some time with Derek Woodruff AAF, AIFD, CFD, CF, PFCI and we chatted about holiday trends for 2024 and 2025. Derek is the Miranda Priestly of Syndicate Sales, who, six months out from the season, spots trends and integrates them through colors, containers, and flowers, and ultimately puts them into a theme. Then, he demonstrates and captures through design the essence of what consumers will want for the season.
"It’s fun to do a trends program because then you get to share all the work that you did and then demonstrate it through . . .
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