Spreading Joy Through Flowers

Insights from Alan Masters’ career

As Valentine’s Day approaches and the craziness sets in, it can be anything but peaceful for florists, wholesalers, growers, and even consumers. But aside from the chaos behind the scenes, it’s also a great opportunity to spread peace and love.

Alan Masters AIFD is striving to extend that peace and love to his many students in the industry. Currently, he is writing his second book, which covers his personal journey to transform his perspective and approach to loving people.

Alan had a serendipitous start in the floral industry when he was 16 years . . .

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