Consumer Gift Trends for Valentine’s Day Sales

Find what consumers want as gifts this holiday

Valentine’s Day 2025 is on the horizon! Although flowers still possess a commanding presence as a preferred gift, other categories continue to gain in gifting market share. In this issue, we offer insights into these general gifting trends and share ideas on how you can apply them to your own marketing, promoting your flowers to a wider audience.

Experiential Gifts

Offering unique experiences shows a deep . . .

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