In the floral industry, professional growth thrives when florists come together to exchange ideas, refine techniques, and share business learnings. Our Fresh Forum events provide an opportunity for just that—bringing florists across the country together for a day of education, discussion, and hands-on learning. Open to all florists at no cost, these regional events are designed to foster community, and offer valuable insights into floral design, business strategies, and social media best practices.
Fresh Forum continues to expand, with at least 20 regional events currently in development nationwide. Each session highlights industry trends and gives attendees the opportunity to learn from our Floriology team of design and business experts. Fresh Forum events also showcase flowers from Farm2Florist.com and features on-trend products from Napco to help florists grow their sympathy, wedding and everyday business.
The first three Fresh Forum events have already demonstrated their impact. In New York, Floriology instructor Mike Whittle, AIFD, focused on increasing sympathy sales by sharing unique, bespoke funeral arrangements and tips on building relationships with funeral directors. Fresh Forum in Jacksonville provided more than 25 florists the latest trends in wedding design, presented by Floriology instructor Gina Thresher, AIFD, EMC. And most recently, in Miami, Floriology instructors Angelyn Tipton AIFD, CFD, GMF, PFCI and Alexander Campbell presented the latest sympathy trends and leveraging video in social to more than 25 florists.
With such strong engagement, Fresh Forum is proving to be an invaluable resource for florists looking to grow their skills and businesses. We encourage you to attend an upcoming session in your area. Whether you’re seeking design inspiration, business development strategies, or a supportive community of fellow florists, Fresh Forum is here to help you flourish.
Thank you for your continued readership of Floriology. Stay tuned for future Fresh Forum dates—we look forward to seeing you there!
