Business Megatrends: Impact Now and Into the Future on Your Floral Business

2023 TFSA CLASS / IN-PERSON

Dates: Friday June 23, 2023 – 1:00 PM to 3:00 PM

Registration Deadline: March 17, 2023

Instructor: Renato Cruz Sogueco, AAF, PFCI

Description: Covid. Mass markets and grocery stores. Millennials. Globilization. Sustainability. If any of these words triggered any emotion in you – good or bad, these trends affected your business in the past few years. And will continue to do so. 

Takeaways:

• Matching digital strategies with the right demographics to optimize marketing.

• How to brand and position your business to appeal with consumer who value sustainability and self care

• Strategies to distinguish your business as unique gift source compared to mass market

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