2023 TFSA MAIN STAGE PROGRAM / IN-PERSON
Dates: Saturday June 24, 2023, 3:15 PM to 4:15 PM – 60 Mins.
Sponsored by Floriology Powered by BloomNet
Instructor: Jackie Lacey AAF, AIFD, CFD, PFCI
Description: Each generation approaches everything they do differently, they all purchase with their eyes, and their fingers on some type of device. Designing for and marketing to each of the generations is a necessity but it takes “know how” to develop each concept once and then revise for each of the generations. Adapting your design style for each generation, will attract multiple purchasers to broaden your reach. Greater reach = greater revenue opportunities. Consumer preference studies and being comfortable with your message, will help you market to the right group with the correct message.
