Branding is a crucial aspect of any business and it's especially important for floral designers who want to attract the right clients. Where to start can be a bit overwhelming.
As a business owner and floral designer, I’ve been through the process myself. Here are some basic steps to help you build your brand or even rebrand in the floral industry:
- Know Your AudienceUnderstand your target audience by researching their preferences and needs. Identify brands that your clients resonate with and draw inspiration from them . . .
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