The world of online gifting for floral retailers has undergone a significant shift, especially around key holidays like Thanksgiving and the winter season. Flowers, which were once a top gift choice, have been eclipsed by other products that leverage digital marketing more effectively. Let’s face it: Many florists missed the opportunity to promote holiday flowers via digital. But here’s the good news—it’s not too late to bring flowers back into the gifting spotlight.
By embracing digital marketing strategies across platforms like Facebook, Instagram . . .
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