Florists continue to face increasing pressure to differentiate themselves in the competitive retail marketplace. Considering, vetting, and ultimately choosing different business strategies can lead to increased sales and revenue generation. One strategy that can help florists thrive in the industry is product diversification—offering complementary products such as gourmet food, gift baskets, or home décor in addition to flowers. This approach can boost flower sales and position floral shops as go-to destinations for all gifting needs.
But while product diversification can increase sales for flowers, Holly Haveman, creative director and brand . . .
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