For the first time in the company’s history, Pantone elected to create a new color for their Color of the Year instead of using an existing hue from their collection. The 2022 Color of the Year—Very Peri—is within the blue color family yet has a violet-red undertone. Color of the Year influences stem from entertainment, art, fashion, textures, technology, and social media platforms, as well as purchasing habits and consumer trends.
Pantone chose Very Peri because of . . .
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