Procuring Profits

Increasing retail pricing for a successful Valentine’s Day

By now, floral designers should be aware of the cost increases, inventory shortages, and rising transportation prices fueling supply chain issues, which have affected the floral industry, the marketplace, and consumers around the world.

Flower farms are asking the wholesale market for order commitments earlier than ever before. Quickly booking transportation remains a key factor. Some farms are continuing to work on diminished crop capacity because of a COVID-impacted reduced labor shortage. The high demand for floral product has also driven the market. So, delayed events—like weddings—that were stacked in 2021 and the need . . .

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