We established in the last issue the fact that Millennials are now your primary floral customer, continually replacing Boomers who have served as a reliable customer base for the past two decades. What this represents to you as a floral retailer is the need to shift your social media strategies to target this demographic—specifically, through Instagram, YouTube, TikTok, and Facebook.
And the changes you need to deploy don’t stop there: Effectively engaging this group requires more than simple text and photo posts on these platforms. You’ll need to publish more videos to increase . . .
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