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The Power of Creativity

Robin McLaughlin -
Encouraging creativity, mental wellbeing, and sustainable and successful futures are as important as flowers are to Amanda Greenwood, founder of Petals That Inspire, LLC,...
Community

The Glue That Binds

Christine Killion -
For its perennial award, floriology identifies icons whose contributions have inspired others and left an enduring impression on the floral industry. The recipient of...
Community

Reconnecting With Our Roots

Renato Sogueco -
The American Institute of Floral Designers (AIFD) held its National Symposium from July 4-9, 2022, in Las Vegas, Nevada. Themed “Roots,” the event had...
Community

Local Outreach

Renato Sogueco, AAF, PFCI -
Sometimes, social media can be difficult and challenging; everyone has heard the stories of cyberbullying and keyboard warriors that attack those on the internet....
Community

Plant Habit

Robin McLaughlin -
Since before the COVID-19 pandemic, floral designers have seen customers shift toward purchasing houseplants. According to recent findings from the “Consumer Houseplant Purchasing Report...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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