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Cultivating Community

Robin McLaughlin - March 12, 2025

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Blooming Trends

Alejandro Figueira Fernandes AIFD, CFD, PFCI - August 13, 2024

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All-Around Winners

Renato Sogueco - May 5, 2023

During the Wisconsin and Upper Michigan Florists Association (WUMFA) Annual Convention at the Radisson Hotel & Conference Center in Green Bay, Wisconsin, on March...

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The Power of Creativity

Robin McLaughlin - March 14, 2023

Encouraging creativity, mental wellbeing, and sustainable and successful futures are as important as flowers are to Amanda Greenwood, founder of Petals That Inspire, LLC,...

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The Glue That Binds

Christine Killion - January 12, 2023

For its perennial award, floriology identifies icons whose contributions have inspired others and left an enduring impression on the floral industry. The recipient of...

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Reconnecting With Our Roots

Renato Sogueco - November 30, 2022

The American Institute of Floral Designers (AIFD) held its National Symposium from July 4-9, 2022, in Las Vegas, Nevada. Themed “Roots,” the event had...

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Local Outreach

Renato Sogueco, AAF, PFCI - June 15, 2022

Sometimes, social media can be difficult and challenging; everyone has heard the stories of cyberbullying and keyboard warriors that attack those on the internet....