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Designers' Corner

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Spreading Joy Through Flowers

Christina Ignatius - January 13, 2025

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Beyond the Bouquet

Robin McLaughlin - January 13, 2025

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Festive Accents

Robin McLaughlin - November 7, 2024

As the holiday season approaches, florists have an opportunity to bring the festivities into homes, events, and storefronts through unique floral arrangements and décor. From rustic, nature-inspired themes...

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Petals and Presents

Alexander Campbell - November 7, 2024

As the holiday season approaches, finding the perfect gift that feels thoughtful and personal can sometimes be challenging. For those who love flowers just...

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Celebrating Life Everyday

Sharon McGukin, AIFD, AAF, PFCI - November 7, 2024

We’ve all heard the saying, “You must learn the rules to break them.” But Pablo Picasso said it best: “Learn the rules like a pro...

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Underrated Materials

Pattie Wallander - September 18, 2024

Dried botanicals—do we love them or hate them? That’s an age-old question. Some people do, yet some don’t. I, for one, love them. Bravo...

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Grow Greener

Renato Sogueco, AAF, PFCI - September 18, 2024

As environmental awareness grows among consumers, florists face increasing pressure to adopt sustainable practices that not only reduce their environmental impact but also resonate...