HomeDesigners' Corner

Designers' Corner

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Plan, Promote, Profit

Michael Gaddie AIFD, CFD, KMF - March 12, 2025

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Want to Get More Business? The Secret Is to Get More Social!

Renato Sogueco, AAF, PFCI - March 12, 2025

Current Issue

Mother’s Day Magic

Angelyn Tipton, AIFD, CFD, GMF, PFCI - March 12, 2025

As one of the most important floral holidays, getting a handle on your Mother’s Day orders takes strategic planning. To ensure this Mother's Day...

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Spreading Joy Through Flowers

Christina Ignatius - January 13, 2025

As Valentine’s Day approaches and the craziness sets in, it can be anything but peaceful for florists, wholesalers, growers, and even consumers. But aside...

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Florists continue to face increasing pressure to differentiate themselves in the competitive retail marketplace. Considering, vetting, and ultimately choosing different business strategies can lead...

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Festive Accents

Robin McLaughlin - November 7, 2024

As the holiday season approaches, florists have an opportunity to bring the festivities into homes, events, and storefronts through unique floral arrangements and décor. From rustic, nature-inspired themes...

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Petals and Presents

Alexander Campbell - November 7, 2024

As the holiday season approaches, finding the perfect gift that feels thoughtful and personal can sometimes be challenging. For those who love flowers just...