HomeDesigners' CornerPromote

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Plan, Promote, Profit

Michael Gaddie AIFD, CFD, KMF - March 12, 2025

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Beyond the Bouquet

Robin McLaughlin - January 13, 2025

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Festive Accents

Robin McLaughlin - November 7, 2024

As the holiday season approaches, florists have an opportunity to bring the festivities into homes, events, and storefronts through unique floral arrangements and décor. From rustic, nature-inspired themes...

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Grow Greener

Renato Sogueco, AAF, PFCI - September 18, 2024

As environmental awareness grows among consumers, florists face increasing pressure to adopt sustainable practices that not only reduce their environmental impact but also resonate...

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Starting From Square One

Gina Thresher - June 26, 2024

Branding is a crucial aspect of any business and it's especially important for floral designers who want to attract the right clients. Where to...

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Promising Promotion

Andrew Stinson AIFD, CFD, PFCI - May 9, 2024

Promoting floral trends for a retail florist requires a strategic approach that leverages marketing tactics, customer engagement, and industry knowledge to attract clients seeking...

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Planting Possibilities

Angelyn Tipton, AIFD, CFD, GMF, PFCI - February 28, 2024

In the ever-evolving world of interior and exterior design, the trends in house plant containers for 2024 are reflecting a growing emphasis on sustainability,...