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Festive Accents

Robin McLaughlin - November 7, 2024

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Grow Greener

Renato Sogueco, AAF, PFCI - September 18, 2024

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Starting From Square One

Gina Thresher - June 26, 2024

Branding is a crucial aspect of any business and it's especially important for floral designers who want to attract the right clients. Where to...

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Promising Promotion

Andrew Stinson AIFD, CFD, PFCI - May 9, 2024

Promoting floral trends for a retail florist requires a strategic approach that leverages marketing tactics, customer engagement, and industry knowledge to attract clients seeking...

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Planting Possibilities

Angelyn Tipton, AIFD, CFD, GMF, PFCI - February 28, 2024

In the ever-evolving world of interior and exterior design, the trends in house plant containers for 2024 are reflecting a growing emphasis on sustainability,...

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Bring Them Back

Jackie Lacey, AAF, AIFD, PFCI - December 21, 2023

Getting the consumer to visit your retail flower shop has always been a challenge, especially since we’ve made it so easy to make those...

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Nurturing Your Floral Identity

Donald Yim, AIFD, CFD, PFCI - October 13, 2023

https://vimeo.com/869211317?share=copy The floral industry is a tapestry woven with creative designers who bring beauty and joy to life through their work. However, for many florists,...