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Sharon McGukin, AIFD, AAF, PFCI - November 7, 2024

Stacey Bal Carlton, EMC - June 26, 2024

From Bouquets to Ballrooms

Angelyn Tipton, AIFD, CFD, GMF, PFCI - May 9, 2024

In the competitive floral industry, finding new ways to stand out is crucial for success. One lucrative niche is providing flowers for proms and...

Trend Watch

Sharon McGukin, AIFD, AAF, PFCI - February 28, 2024

Trend-watching flower fashionistas are unleashing their creativity in 2024 by using big flowers, bright blooms, and a flourish of foliage. Bold is beautiful this...

Learning from Others

Sandy Schroeck, AIFD, PFCI - December 21, 2023

https://vimeo.com/886909636?share=copy The 2023 Interflora World Cup, held in Manchester, England, offered a captivating insight into international floral techniques. I was delighted to be able to...

World Cup Calling

Sandy Schroeck, AIFD, PFCI - October 13, 2023

https://vimeo.com/869269123?share=copy Attending the Interflora World Cup competition in Manchester, United Kingdom, was a once-in-a-lifetime experience. It was surreal to be in the same room as...