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Presentation With Purpose

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
Creating a high-quality stock photo collection of your floral designs isn’t just for professional photographers—it’s an essential step for any florist or designer looking...
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Want to Get More Business? The Secret Is to Get More Social!

Renato Sogueco, AAF, PFCI -
In today’s digital landscape, a strong social media presence is just as crucial as creating stunning floral arrangements. That’s why Floriology is thrilled to...
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Underrated Materials

Pattie Wallander -
Dried botanicals—do we love them or hate them? That’s an age-old question. Some people do, yet some don’t. I, for one, love them. Bravo...
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Authenticity Breeds Reliability

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
There’s an age-old saying that advocates learning something new every day. Whether it's dedicating 30 minutes to mastering a new design style or refining...
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Strong Presence

Renato Sogueco, AAF, PFCI -
Given the age of your prom and wedding clients, using social media to reach this audience is an absolute must. It's about more than...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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