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Digital Marketing

00:07:10
Digital Marketing

Build Brand and Customer Base

Renato Sogueco, AAF, PFCI -
Social media and paid advertising—print and electronic—are reliable channels to introduce your business to the community and build brand. We recommend you consider another...
Digital Marketing

Greeting Cards

Renato Sogueco, AAF, PFCI -
Who doesn’t like receiving a greeting card? In this hyper-digital age, it’s quite the irony greeting cards are popular (and continue to grow in...
Digital Marketing

Choose Wisely

Robin McLaughlin -
Since entering the floral industry, my perspective on marketing has transformed significantly. When I started with floriology two years ago, I was a total...
00:23:28
Digital Marketing

Let Your Business Flourish

Renato Sogueco, AAF, PFCI -
The long business drought of the summer—typical in our industry—is over. Fall and the holidays are a great time to replenish the account! With...
Digital Marketing

Free or Paid?

Renato Sogueco, AAF, PFCI -
In today's digital era, we are fortunate to have numerous avenues for acquiring new business skills and knowledge literally at the tips of our...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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