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Digital Marketing

The 2024 Guide to Digital Marketing for Florists

In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial for retail florists to thrive. As of June 2024, we...
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Build Brand and Customer Base

Social media and paid advertising—print and electronic—are reliable channels to introduce your business to the community and build brand. We recommend you consider another...

Greeting Cards

Who doesn’t like receiving a greeting card? In this hyper-digital age, it’s quite the irony greeting cards are popular (and continue to grow in...

Choose Wisely

Since entering the floral industry, my perspective on marketing has transformed significantly. When I started with floriology two years ago, I was a total...
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Let Your Business Flourish

The long business drought of the summer—typical in our industry—is over. Fall and the holidays are a great time to replenish the account! With...
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