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On the Edge

On the Edge

Core Technologies

Renato Sogueco, AAF, PFCI -
In an industry traditionally rooted in artistry and human touch, embracing artificial intelligence (AI) can seem counterintuitive. But with such a transformative tool, floral...
On the Edge

Well Attended

Alejandro Figueira Fernandes AIFD, CFD, PFCI -
Ready to up your event design game? The Florida State Florist Association, themed “Reflections,” is scheduled from June 7-9, 2024. This year’s convention will...
On the Edge

Bold and Bright

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
I had the amazing opportunity to watch the Design Challenge International in Jacksonville, Florida. Before the competition, entries from 12 countries were submitted, and...
On the Edge

Competitive Spirit

Robin McLaughlin -
After years of hard work and dedication to an industry, who wouldn’t love the opportunity to showcase their skills? Floral competitions provide platforms for...
On the Edge

Quality Videography

Renato Sogueco, AAF, PFCI -
Traditional marketing practices—you may agree—require crafting well-thought-out messaging and applying strict attention to detail to ensure these messages are delivered to your target audiences...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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