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Unwrapping Success

Christina Ignatius -
I recently spent some time with Derek Woodruff AAF, AIFD, CFD, CF, PFCI and we chatted about holiday trends for 2024 and 2025. Derek...
Features

What Customers Want

Robin McLaughlin -
Sustainability is no longer just a buzzword; it has evolved into a lifestyle that shapes consumer behavior. With growing awareness about environmental issues, consumers...
Community

Blooming Trends

Alejandro Figueira Fernandes AIFD, CFD, PFCI -
In recent years, the floral industry has seen a significant shift toward sustainability and personalized choices when it comes to wedding flower arrangements. As...
Trendspotting

Maximalism

Sharon McGukin, AIFD, AAF, PFCI -
In a global economy driven by mass consumption, it’s no surprise that trend-savvy consumers are abandoning minimalism to embrace maximalism. Trend-seeking consumers love change. They...
Features

Green Wave

Renato Sogueco, AAF, PFCI -
Staying relevant among today’s consumers—ahem, Millennials and younger—means adapting to the ever-changing tastes of these demographics. Among these evolving preferences, one trend stands out:...
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