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Blooming Trends

Alejandro Figueira Fernandes AIFD, CFD, PFCI -
In recent years, the floral industry has seen a significant shift toward sustainability and personalized choices when it comes to wedding flower arrangements. As...
Trendspotting

Maximalism

Sharon McGukin, AIFD, AAF, PFCI -
In a global economy driven by mass consumption, it’s no surprise that trend-savvy consumers are abandoning minimalism to embrace maximalism. Trend-seeking consumers love change. They...
Features

Green Wave

Renato Sogueco, AAF, PFCI -
Staying relevant among today’s consumers—ahem, Millennials and younger—means adapting to the ever-changing tastes of these demographics. Among these evolving preferences, one trend stands out:...
Perennial Award

Celebrating Excellence

Robin McLaughlin -
There are luminaries whose contributions have shaped the landscape of the floral industry, but few have laid the bedrock for future advancements. Fueled by an unmatched passion and...
Holiday Trends

Good Tidings

Renato Sogueco -
As the holiday season unfolds, consumer behavior shapes the way the world celebrates and experiences the time of year. Everyone has a vision of...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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