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Consumer Gift Trends for Valentine’s Day Sales

Renato Sogueco, AAF, PFCI - January 13, 2025

Features

Unwrapping Success

Christina Ignatius - November 7, 2024

Features

What Customers Want

Robin McLaughlin - August 13, 2024

Sustainability is no longer just a buzzword; it has evolved into a lifestyle that shapes consumer behavior. With growing awareness about environmental issues, consumers...

Community

Blooming Trends

Alejandro Figueira Fernandes AIFD, CFD, PFCI - August 13, 2024

In recent years, the floral industry has seen a significant shift toward sustainability and personalized choices when it comes to wedding flower arrangements. As...

Trendspotting

Maximalism

Sharon McGukin, AIFD, AAF, PFCI - August 7, 2024

In a global economy driven by mass consumption, it’s no surprise that trend-savvy consumers are abandoning minimalism to embrace maximalism. Trend-seeking consumers love change. They...

Features

Green Wave

Renato Sogueco, AAF, PFCI - February 28, 2024

Staying relevant among today’s consumers—ahem, Millennials and younger—means adapting to the ever-changing tastes of these demographics. Among these evolving preferences, one trend stands out:...

Perennial Award

Celebrating Excellence

Robin McLaughlin - December 21, 2023

There are luminaries whose contributions have shaped the landscape of the floral industry, but few have laid the bedrock for future advancements. Fueled by an unmatched passion and...