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Industry Info

Industry Info

Create a Buzz

Renato Sogueco, AAF, PFCI -
What’s the most effective way to promote your flower shop’s sustainability practices? Start with a solid content plan. It’s no use adopting eco-friendly practices...
Industry Info

Petals and Progress

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
The American Institute of Floral Designers (AIFD) held its annual Symposium in Orlando, Florida, during the July 4th holiday week. Themed “Emerge,” it was a...
Industry Info

Eco-Chic Research

Renato Sogueco, AAF, PFCI -
A fascinating new study dives into the perceptions and practices surrounding environmental sustainability within the floral industry. This research, generously facilitated and funded by...
Industry Info

Going for Gold

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
It was a busy week at the Florida State Florists’ Association (FSFA) International’s Convention 2024 in Tampa, Florida. Our Floriology students, both past and...
Industry Info

Updating Your Repertoire

Renato Sogueco, AAF, PFCI -
Florists looking to craft Instagram-worthy designs, prepare for an expected downturn in the economy, and/or increase the search ranking of their website got all...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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