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Past Issues

From the President

The Power of Flowers

Jon Feldman -
Holidays are one of the most meaningful times for florists, affording the chance to bring joy and wonder into the world through the beauty of flowers. Whether...
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Trendspotting

Crafting Floral Elegance

Alejandro Figueira Fernandes AIFD, CFD, PFCI -
Corporate holiday events are a cherished tradition for businesses seeking to celebrate achievements, build connections, and express gratitude. As florists, we know these events...
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Features

Unwrapping Success

Christina Ignatius -
I recently spent some time with Derek Woodruff AAF, AIFD, CFD, CF, PFCI and we chatted about holiday trends for 2024 and 2025. Derek...
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Promote

Festive Accents

Robin McLaughlin -
As the holiday season approaches, florists have an opportunity to bring the festivities into homes, events, and storefronts through unique floral arrangements and décor. From rustic, nature-inspired themes...
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Current Issue

Embracing the Season

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
As the seasons change, so do the trends that inspire our designs. This year, the marketplace is celebrating a delightful blend of nostalgic favorites...
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Learn

Petals and Presents

Alexander Campbell -
As the holiday season approaches, finding the perfect gift that feels thoughtful and personal can sometimes be challenging. For those who love flowers just...
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00:03:20
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Celebrating Life Everyday

Sharon McGukin, AIFD, AAF, PFCI -
We’ve all heard the saying, “You must learn the rules to break them.” But Pablo Picasso said it best: “Learn the rules like a pro...
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Digital Marketing

Back in the Conversation

Renato Sogueco, AAF, PFCI -
The world of online gifting for floral retailers has undergone a significant shift, especially around key holidays like Thanksgiving and the winter season. Flowers, which were once a...
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Industry Info

Welcome Back, Fresh Forum!

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
https://vimeo.com/1023308244 We’re excited to announce that the Floriology Institute will host a day of education called the Fresh Forum in conjunction with a pre-show by Napco on...
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00:00:57
Industry Info

Blossoming Creativity

Alejandro Figueira Fernandes AIFD, CFD, PFCI -
In a celebration of culture and creativity, the Floriology Institute is proud to announce its expanded floral design courses conducted entirely in Spanish. This...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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