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Past Issues

From the President

Our Resolution to You

Jon Feldman -
As we step into the New Year, I am excited to share a resolution from BloomNet that’s all about you. Our commitment is to...
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Trendspotting

An Earthy Element

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
It’s official—Pantone has crowned Mocha Mousse as the 2025 Color of the Year. This sophisticated shade is a versatile and grounding neutral, effortlessly bridging the gap...
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Learn

Spreading Joy Through Flowers

Christina Ignatius -
As Valentine’s Day approaches and the craziness sets in, it can be anything but peaceful for florists, wholesalers, growers, and even consumers. But aside...
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Promote

Beyond the Bouquet

Robin McLaughlin -
Florists continue to face increasing pressure to differentiate themselves in the competitive retail marketplace. Considering, vetting, and ultimately choosing different business strategies can lead...
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Industry Info

Environmental Opportunities

Sloane Lucas -
For the second year in a row, Floriology, powered by BloomNet, launched a survey aimed at discovering insights into the intersection of sustainability and...
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On the Edge

Breaking Language Barriers

Alejandro Figueira Fernandes AIFD, CFD, PFCI -
At the Floriology Institute, floral designers from around the world have found that language is no longer a barrier to their education. With the power of...
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Features

Consumer Gift Trends for Valentine’s Day Sales

Renato Sogueco, AAF, PFCI -
Valentine’s Day 2025 is on the horizon! Although flowers still possess a commanding presence as a preferred gift, other categories continue to gain in gifting market share. In this issue, we offer insights into...
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From the President

The Power of Flowers

Jon Feldman -
Holidays are one of the most meaningful times for florists, affording the chance to bring joy and wonder into the world through the beauty of flowers. Whether...
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Trendspotting

Crafting Floral Elegance

Alejandro Figueira Fernandes AIFD, CFD, PFCI -
Corporate holiday events are a cherished tradition for businesses seeking to celebrate achievements, build connections, and express gratitude. As florists, we know these events...
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Features

Unwrapping Success

Christina Ignatius -
I recently spent some time with Derek Woodruff AAF, AIFD, CFD, CF, PFCI and we chatted about holiday trends for 2024 and 2025. Derek...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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