HomePast IssuesJanuary-February 2022

January-February 2022

From the President

Switching Gears

Dinesh Popat - February 10, 2022

Since December 2021, the number of COVID-19 cases in the United States has risen signited States has risen significantly. Between January 3-16, 2022, there...

On the Edge

Flower Frenzy

Robin McLaughlin - February 9, 2022

Like many large-scale, special events in 2020, proms across the United States were postponed and canceled because of the COVID-19 pandemic. In 2021, some...

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Promote

Prepping for Prom

Angelyn Tipton, AIFD, CFD, GMF, PFCI - January 9, 2022

Prom season is quickly approaching. Reflecting on past prom seasons can help floral designers learn from any previous mistakes to prepare to engage students...

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Education

Virtual World

Sharon McGukin, AIFD, AAF, PFCI - January 9, 2022

Since the beginning of the COVID-19 pandemic, teaching and learning have drastically changed. Enter hybrid classes: An amalgamation between virtual and in-person courses. Teaching...

Industry Info

Supply Woes

Renato Sogueco - January 9, 2022

For the past few issues—and the past few months—experts in the industry have weighed in on how to navigate the supply chain issues floral...

Community

Plant Habit

Robin McLaughlin - January 9, 2022

Since before the COVID-19 pandemic, floral designers have seen customers shift toward purchasing houseplants. According to recent findings from the “Consumer Houseplant Purchasing Report...

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Digital Marketing

Putting Digital First

Renato Sogueco, AAF, PFCI - January 9, 2022

We established in the last issue the fact that Millennials are now your primary floral customer, continually replacing Boomers who have served as a...

Teach

Less is More

Stacey Bal Carlton, EMC - January 8, 2022

As supply chain and inflation issues abound, floral arrangements that incorporate less give more design wiggle room to creators, buyers, and artists. By reducing...

Learn

Procuring Profits

Sandy Schroeck, AIFD, PFCI - January 8, 2022

By now, floral designers should be aware of the cost increases, inventory shortages, and rising transportation prices fueling supply chain issues, which have affected...

Trendspotting

Holistic Hues

Jackie Lacey, AAF, AIFD, PFCI - January 8, 2022

For the first time in the company’s history, Pantone elected to create a new color for their Color of the Year instead of...

Teach

Stepping Stones

Angelyn Tipton, AIFD, CFD, GMF, PFCI - December 21, 2023