HomePast IssuesJanuary-February 2023

January-February 2023

From the President

Amplify Your Presence

Dinesh Popat - March 14, 2023

Economic concerns caused justifiable distress for floral designers ahead of Valentine’s Day, but early returns have been positive. The key takeaway from the holiday...

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Learn

Plant Popularity

Sandy Schroeck, AIFD, PFCI - March 14, 2023

As we see the demand for plants from our customers continue to thrive, the need for care information grows along with it. The urban...

00:11:23

Digital Marketing

Digital Marketing Secret Sauce

Renato Sogueco, AAF, PFCI - March 14, 2023

By the time you read this, hopefully you’ve had a great Valentine’s Day holiday. But really, there’s truly no rest for the weary in...

A Touch of Greenery

Donald Yim, AIFD, CFD, PFCI - March 14, 2023

In the world of plants and floral design, trends come and go, but there are a few that have withstood the test of time...

Trendspotting

Living With Plants

Sharon McGukin, AIFD, AAF, PFCI - March 14, 2023

Want to feel healthier and happier? Try sharing your space with plants. Interior plants continue to be both trendy and timeless. Green plant sales remain...

Community

The Power of Creativity

Robin McLaughlin - March 14, 2023

Encouraging creativity, mental wellbeing, and sustainable and successful futures are as important as flowers are to Amanda Greenwood, founder of Petals That Inspire, LLC,...

Features

Flames to Flowers

Jolene Powell CFD, FSMA - March 14, 2023

In this series, Floriology Institute students discuss their journeys to becoming floral designers. Jolene Powell CFD, FSMD shares her story below. “The journey of a...

Industry Info

Spring Forward

Renato Sogueco - March 14, 2023

This year’s floral event season is beginning to ramp up. There are events in your locality that you can attend by registering to learn...

Teach

Garden Variety

Stacey Bal Carlton, EMC - March 14, 2023

Indoor bulb gardens are the perfect way to warm the gray as your customers count the days until spring. Using a variety of base...

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Promote

Stay Inside the Box

Angelyn Tipton, AIFD, CFD, GMF, PFCI - March 14, 2023

As houseplants continue to rise in popularity, the container they are displayed in has become more important. Consumers are bringing more of the outside...

Teach

Stepping Stones

Angelyn Tipton, AIFD, CFD, GMF, PFCI - December 21, 2023