HomePast IssuesJanuary-February 2023

January-February 2023

From the President

Amplify Your Presence

Dinesh Popat -
Economic concerns caused justifiable distress for floral designers ahead of Valentine’s Day, but early returns have been positive. The key takeaway from the holiday...
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00:08:16
Learn

Plant Popularity

Sandy Schroeck, AIFD, PFCI -
As we see the demand for plants from our customers continue to thrive, the need for care information grows along with it. The urban...
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00:11:23
Digital Marketing

Digital Marketing Secret Sauce

Renato Sogueco, AAF, PFCI -
By the time you read this, hopefully you’ve had a great Valentine’s Day holiday. But really, there’s truly no rest for the weary in...
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Share

A Touch of Greenery

Donald Yim, AIFD, CFD, PFCI -
In the world of plants and floral design, trends come and go, but there are a few that have withstood the test of time...
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Trendspotting

Living With Plants

Sharon McGukin, AIFD, AAF, PFCI -
Want to feel healthier and happier? Try sharing your space with plants. Interior plants continue to be both trendy and timeless. Green plant sales remain...
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Community

The Power of Creativity

Robin McLaughlin -
Encouraging creativity, mental wellbeing, and sustainable and successful futures are as important as flowers are to Amanda Greenwood, founder of Petals That Inspire, LLC,...
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Features

Flames to Flowers

Jolene Powell CFD, FSMA -
In this series, Floriology Institute students discuss their journeys to becoming floral designers. Jolene Powell CFD, FSMD shares her story below. “The journey of a...
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Industry Info

Spring Forward

Renato Sogueco -
This year’s floral event season is beginning to ramp up. There are events in your locality that you can attend by registering to learn...
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Teach

Garden Variety

Stacey Bal Carlton, EMC -
Indoor bulb gardens are the perfect way to warm the gray as your customers count the days until spring. Using a variety of base...
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00:02:32
Promote

Stay Inside the Box

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
As houseplants continue to rise in popularity, the container they are displayed in has become more important. Consumers are bringing more of the outside...
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