HomePast IssuesJanuary-February 2025

January-February 2025

From the President

Our Resolution to You

Jon Feldman -
As we step into the New Year, I am excited to share a resolution from BloomNet that’s all about you. Our commitment is to...
Read more
00:05:58
Trendspotting

An Earthy Element

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
It’s official—Pantone has crowned Mocha Mousse as the 2025 Color of the Year. This sophisticated shade is a versatile and grounding neutral, effortlessly bridging the gap...
Read more
Learn

Spreading Joy Through Flowers

Christina Ignatius -
As Valentine’s Day approaches and the craziness sets in, it can be anything but peaceful for florists, wholesalers, growers, and even consumers. But aside...
Read more
Promote

Beyond the Bouquet

Robin McLaughlin -
Florists continue to face increasing pressure to differentiate themselves in the competitive retail marketplace. Considering, vetting, and ultimately choosing different business strategies can lead...
Read more
Industry Info

Environmental Opportunities

Sloane Lucas -
For the second year in a row, Floriology, powered by BloomNet, launched a survey aimed at discovering insights into the intersection of sustainability and...
Read more
On the Edge

Breaking Language Barriers

Alejandro Figueira Fernandes AIFD, CFD, PFCI -
At the Floriology Institute, floral designers from around the world have found that language is no longer a barrier to their education. With the power of...
Read more
Features

Consumer Gift Trends for Valentine’s Day Sales

Renato Sogueco, AAF, PFCI -
Valentine’s Day 2025 is on the horizon! Although flowers still possess a commanding presence as a preferred gift, other categories continue to gain in gifting market share. In this issue, we offer insights into...
Read more
Load more
ADVERTISEMENTspot_img

Most Read

The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

Contact us: info@floriologyinstitute.com

© Copyright - 2024 floriology