HomePast IssuesJuly-August 2022

July-August 2022

From the President

Offering Support

Dinesh Popat -
In today’s quickly changing market, it’s increasingly important to support education for others and those new to the industry. BloomNet is committed to sharing knowledge...
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00:07:13
Digital Marketing

The ABCs of SEO

Renato Sogueco, AAF, PFCI -
Success in the floral business, especially in this hyper-digital marketplace, requires a search engine optimized (SEO) website—there should be no argument here. The primary...
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On the Edge

Our Ukrainian Floral Family

Renato Sogueco -
The floral community is well-known for coming together to assist each other and doing what they can to help those in need. When Russia...
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Learn

Student Visionaries

Sandy Schroeck, AIFD, PFCI -
As we journey through floral design inspirations, each composition will take on a life of its own. All flowers are different sizes and shapes...
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Promote

Mentorship Method

Sharon McGukin, AIFD, AAF, PFCI -
Mentoring and coaching have become buzzwords of change within the floral industry. In decades past, many floral designers acquired their skills by working in...
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Education

Courteous Care

Renato Sogueco, AAF, PFCI -
Most florists and floral designers are master problem solvers. We are known for figuring anything out as we go, from flowers arriving in the...
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Share

Catch Their Eyes

Donald Yim, AIFD, CFD, PFCI -
We all know that flower care and handling tips are not exciting, but I’m going to do my best to change that! If you...
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00:00:54
Teach

Eco-Floristry

Stacey Bal Carlton, EMC -
The collective impact of our industry’s actions is becoming increasingly unsustainable, and it’s time to explore opportunities to create positive change. While there is...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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