HomePast IssuesJuly-August 2023

July-August 2023

From the President

Staying Relevant

Dinesh Popat -
As we have officially passed the halfway mark of the year, it is important to reflect on our accomplishments so far and look forward...
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Industry Info

The Show Hits the Road

Jackie Lacey, AAF, AIFD, PFCI -
https://vimeo.com/851761895?share=copy Floriology/BloomNet has been a long-time elite and education partner with AIFD. Add in the fact that I have served as 2019-2021 National President for...
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Education

Continuing Education for the Educator

Sandy Schroeck, AIFD, PFCI -
The floral industry never stands still. To keep up with the changes, I love introducing other floral designers to new products, current trends, creative...
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Forever Learning

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
As with anything in life, desiring to accomplish something is the first step. Floral design is no different. Perhaps you have always loved flowers,...
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On the Edge

Competitive Spirit

Robin McLaughlin -
After years of hard work and dedication to an industry, who wouldn’t love the opportunity to showcase their skills? Floral competitions provide platforms for...
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Features

A Key That Unlocks Many Doors

Renato Sogueco, AAF, PFCI -
Any freelance floral designer who’s familiar with the current marketplace and its customers understands one size doesn’t fit all. Customers range from wide-eyed teenagers...
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Share

More Bang for Your Buck

Donald Yim, AIFD, CFD, PFCI -
Floral arrangements can add a touch of elegance and beauty to any setting, be it a coffee table at home or a centerpiece for...
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Teach

Match the Pace of Change

Sharon McGukin, AIFD, AAF, PFCI -
Everyone is talking about how the pandemic has changed business. How can your business connect with those changes in a positive way? As society changes,...
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Learn

Works of Art

Donald Yim, AIFD, CFD, PFCI -
Floral design is an art that captivates the senses, and for those who truly believe in its power, it goes beyond simply arranging flowers....
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Digital Marketing

Free or Paid?

Renato Sogueco, AAF, PFCI -
In today's digital era, we are fortunate to have numerous avenues for acquiring new business skills and knowledge literally at the tips of our...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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