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July-August 2024

From the President

Sustainable Lifestyle

Jon Feldman -
I’m honored to introduce myself as the new President of BloomNet and join such a vibrant and passionate community. I’d like to applaud Dinesh Popat for the incredible work and dedication that brought BloomNet to where...
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Features

What Customers Want

Robin McLaughlin -
Sustainability is no longer just a buzzword; it has evolved into a lifestyle that shapes consumer behavior. With growing awareness about environmental issues, consumers...
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Industry Info

Petals and Progress

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
The American Institute of Floral Designers (AIFD) held its annual Symposium in Orlando, Florida, during the July 4th holiday week. Themed “Emerge,” it was a...
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Community

Blooming Trends

Alejandro Figueira Fernandes AIFD, CFD, PFCI -
In recent years, the floral industry has seen a significant shift toward sustainability and personalized choices when it comes to wedding flower arrangements. As...
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Industry Info

Eco-Chic Research

Renato Sogueco, AAF, PFCI -
A fascinating new study dives into the perceptions and practices surrounding environmental sustainability within the floral industry. This research, generously facilitated and funded by...
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Trendspotting

Maximalism

Sharon McGukin, AIFD, AAF, PFCI -
In a global economy driven by mass consumption, it’s no surprise that trend-savvy consumers are abandoning minimalism to embrace maximalism. Trend-seeking consumers love change. They...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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