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March-April 2022

From the President

Media Frenzy

Dinesh Popat -
Right now, we all find ourselves in a time of transition. As reported by the Centers for Disease Control and Prevention, lower COVID-19 case...
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Trendspotting

Top Choice

Robin McLaughlin -
Customers usually have specific flowers in mind for purchasing holiday arrangements, like roses for Valentine’s Day or poinsettias for Christmas. But for holidays like...
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00:05:49
Digital Marketing

Show and Tell

Renato Sogueco, AAF, PFCI -
Public relations—frequently abbreviated to PR—can be an effective way to build your local, community, and state-wide brand. Unlike paid advertising, earned media spots on...
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00:01:38
Learn

Whimsical Moments

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
The rise in popularity of hanging installations for weddings and events has increased dramatically over the last few years. However, it can be difficult...
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00:01:01
Promote

Mother Nature

Stacey Bal Carlton, EMC -
The tradition of flowers for Mother’s Day continues generation after generation. In addition to the classics, mothers want to be represented and noticed with...
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On the Edge

Flower Friends

Jackie Lacey, AAF, AIFD, PFCI -
As in-person conferences are gearing up around the United States, Jackie Lacey AAF, AIFD, CFD, PFCI had conversations with multiple floral industry experts to...
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00:03:31
Teach

Social Scaries

Donald Yim, AIFD, CFD, PFCI -
Imagine: A floral designer works on a beautiful wedding or stunning event and wants to share their arrangements on social media—but they don’t. Has...
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Industry Info

Personal Investment

Renato Sogueco -
In today's ever-changing market, your success can be tied directly to the business partners you choose to connect with. It is necessary to look...
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00:02:31
Share

Pleasing Clients

Sharon McGukin, AIFD, AAF, PFCI -
When a florist sells wedding flowers, the most important step is gaining the client’s confidence. During the first consultation, florists should focus on selling...
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Trendspotting

Top Choice

Robin McLaughlin -
Customers usually have specific flowers in mind for purchasing holiday arrangements, like roses for Valentine’s Day or poinsettias for Christmas. But for holidays like...
Read more
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